Discover the benefits of fresh.
Discover the benefits of fresh.
Free Treat & 30% Off your first box! Use code REAL30
THE DIFFERENCE
Real food, no fillers, no nasties - nothing you’d need to Google.
Fresh meat, vibrant veg and superfoods. Recognisable ingredients that belong in a kitchen.
Nutritionist formulated, high-protein, gut-friendly. You'll see it in the coat. You'll feel it on the walks.
We test every recipe on dogs - especially the pickiest ones. They clean these bowls.
Cooked by chefs, in small batches, in a kitchen. No extreme processing, no shortcuts.
THE PROOF
We ran the numbers while the dogs ran to their bowls.
meals wolfed down daily
of dogs see health improvements
highest fresh food AADF rating
HOW IT WORKS
You want feeding them well to be easy, right? Let’s get acquainted and we’ll take it from there.
Answer quick questions about their age, breed and weight. We’ll become experts in your dog.
13 fresh recipes, Ridiculously healthy, even more ridiculously tasty. Narrowing it down is the hard part.
We’ll deliver meals frozen to keep the good stuff locked in. You do the fun bit: watching them sniff out the box.
Clean bowl, better poos, bouncy energy. If life changes, pause, cancel or tweak your plan anytime.
OUR MANIFESTO
our story
WHY DIFFERENT DOG
We could tell you we do things differently. Orrr… we could just show you.
Highest AllAboutDogFood.com rating
94%
88%
74%
83%
51%
British, human-quality meat
Free from grains & legumes
Frozen for freshness
Resealable plastic-free packaging
Gently cooked in small batches
Ratings are sourced from allaboutdogfood.co.uk. Figures represent the highest-rated recipe currently available for each named brand as of March 2026.
OUR IMPACT
Doing right by dogs? No question. And the planet, too (because that’s the world they run around in).
We’ve been holding ourselves to the highest possible standards – for our dogs, our people, and the planet – for years. B Corp status made it official.
FAQ