How It Works
The full picture, start to finish.
Carefully sourced, expertly made, delivered to your door. Here's how we do it.
Free Treat & 30% Off your first box! Use code REAL30
How It Works
Carefully sourced, expertly made, delivered to your door. Here's how we do it.
Our manifesto
From the farmers we work with to what we do in the kitchen and beyond, every step is done with plenty of dog devotion. Freshly cooked from scratch, no corners cut, by a team of genuine dog nerds. The steps below aren’t just how we work. They’re why it works.

Every detail helps build a nutrition plan that's distinctly theirs.
Fussy eaters, sensitive stomachs, health conditions – covered.
Tailored feeding guidelines mean no guesswork.

We deliver with care for your dog and the planet.
We offset the carbon emissions from every delivery, ensuring your dog's food arrives with minimal impact on the planet.
Your dog's meals are delivered frozen, packed in plant-based sugar-cane pots with fully recyclable outer packaging. Good for them, easier on the planet. (We think both matter.)
Pop them in the fridge to defrost overnight, then serve chilled or slightly warmed. Meals keep for 5 days in the fridge, 6 months in the freezer – so you can always stay stocked up.
Swap recipes, adjust portions, change deliveries. Easy.
Going away? Put it on hold, pick back up when you're ready.
Sometimes things change. No lock-ins, no guilt trip.
FAQ