My dog turns their nose up at everything. Will this work?

Fresh food is naturally more appealing to dogs thanks to its aroma, texture and taste. Most fussy dogs start eating with enthusiasm within a few days. If they’re not feeling it, try tempting them by adding bone broth or goat’s milk – works like a charm.

What if they get bored?

You can switch recipes anytime in your account, add tempting toppers, and even mix meals to keep things exciting.

Do you have any tips for feeding fussy dogs?

Start by mixing in a little at a time. On day one, give them 90% of their usual food and 10% Different Dog. Then each day, swap another 10% until they’re fully eating their new meals. You can also try feeding smaller amounts more often, and limiting treats between meals.

Is Different Dog suitable for dogs with sensitive stomachs?

Yes! Our recipes are gentle on digestion, and certain options are even friendlier for dogs with allergies or intolerances. You can chat with our in-house nutritionist or vet if you’d like personalised advice or what to choose.

Do I have to commit to a long contract?

No. A Different Dog subscription is fully flexible – skip, pause or cancel whenever you like.

Fresh food even fussy dogs can't resist

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2,384 reviews on

Fresh food even fussy dogs can't resist

Why dogs turn their noses up.

If your dog turns their nose up at mealtime, you're not alone. Fussy eating can stem from many reasons. As dog parents, we know how worrying it can be when your beloved companion won't eat, and how exhausting it becomes trying meal after meal with little success. We're here to help you and your fussy eater find that perfect meal that gets their tail wagging at dinner time again.

✘ Ultra-processed diets - when food lacks fresh nutrients and natural flavours, it's only natural they'd want something more appealing ✘ The same meal every day – just like us, dogs can get tired of eating the same thing repeatedly ✘ A few too many treats – we all love spoiling them, but it can sometimes affect their appetite at mealtime ✘ Underlying comfort or health issues – things like sensitive teeth, tummy troubles, or other health concerns can make eating less enjoyable Dogs naturally prefer the smell, taste, and texture of real meat, fruit, and veg, so that’s exactly what we cook. Read on to discover how our freshly cooked meals could change your fussy dog’s life for good.

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THE DIFFERENCE

Why fussy pups can’t say no to Different Dog.

Real food, no fillers, no nasties - nothing you’d need to Google.

Proper ingredients

Fresh meat, vibrant veg and superfoods. Recognisable ingredients that belong in a kitchen.

See the difference

Nutritionist formulated, high-protein, gut-friendly. You'll see it in the coat. You'll feel it on the walks.

No bowl left full

We test every recipe on dogs - especially the pickiest ones. They clean these bowls.

Cooked, not processed

Cooked by chefs, in small batches, in a kitchen. No extreme processing, no shortcuts.

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THE PROOF

Approved by over 20,000 slobberchops.

We ran the numbers while the dogs ran to their bowls.

20k+

meals wolfed down daily

92%

of dogs see health improvements

94%

highest fresh food AADF rating

HOW IT WORKS

Four steps to a seriously happy hound.

You want feeding them well to be easy, right? Let’s get acquainted and we’ll take it from there.

Introduce us

Answer quick questions about their age, breed and weight. We’ll become experts in your dog.

Choose their meals

13 fresh recipes, Ridiculously healthy, even more ridiculously tasty. Narrowing it down is the hard part.

Set the date

We’ll deliver meals frozen to keep the good stuff locked in. You do the fun bit: watching them sniff out the box.

See the difference

Clean bowl, better poos, bouncy energy. If life changes, pause, cancel or tweak your plan anytime.

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Get a risk-free starter box.

What you’ll get: ✔ A choice of 13 delicious recipes aka your dog’s soon-to-be favourites ✔ Opportunity to add mouth-watering bone broth or goat’s milk (perfect for picky eaters) ✔ The chance to chat with our nutritionist or vet ✔ Flexible subscription – change, pause or cancel anytime ✔ Empty Bowl Guarantee – if your dog doesn’t love it, we’ll refund your starter box in full

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OUR MANIFESTO

Everything we do is Made Different.

We do things differently because they deserve better. Freshly cooked from scratch (no corners cut, no processed nonsense) by folks who are genuinely, unashamedly obsessed with dogs. Home-style recipes designed by nutritionists and vets, for more good years with the one you love most.

our story

We’ve seen what they don’t want you to know.

Charlie and Alex started Different Dog where most good things start – at home, in their kitchen. Charlie worked in the pet food industry, and what he found behind the labels wasn’t pretty. Extreme processing, fillers, fake meat dressed up as food. So they rolled up their sleeves and got cooking for their dog, Crumble. Did they botch 150 batches of Chicken Casserole before getting it just right? Yes. Were the tail wags worth it? You bet.CHARLIE & ALEX THURSTAN, CO-FOUNDERS OF DIFFERENT DOG

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WHY DIFFERENT DOG

Go on, compare us.

We could tell you we do things differently. Orrr… we could just show you.

Features
Highest AllAboutDogFood.com rating	94%	88%	74%	83%	51%
British, human-quality meat	Just like you'd eat yourself
Free from grains & legumes	Easier to digest
Frozen for freshness	Happy tummy, happy dog
Resealable plastic-free packaging	No nasty chemicals
Gently cooked in small batches	Quality you can see

Highest AllAboutDogFood.com rating

94%

88%

74%

83%

51%

British, human-quality meat

Just like you'd eat yourself

Free from grains & legumes

Easier to digest

Frozen for freshness

Happy tummy, happy dog

Resealable plastic-free packaging

No nasty chemicals

Gently cooked in small batches

Quality you can see

Ratings are sourced from allaboutdogfood.co.uk. Figures represent the highest-rated recipe currently available for each named brand as of March 2026.

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OUR IMPACT

Caring this much has a habit of spreading.

Doing right by dogs? No question. And the planet, too (because that’s the world they run around in).

We’ve been holding ourselves to the highest possible standards – for our dogs, our people, and the planet – for years. B Corp status made it official.

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FAQ

Transparency is our thing.

All the answers, right here. If you want to dig deeper, our team is always up for a chat.

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